NBC Wants Super Increase For Ads
...posted by Peter Wade...
The Wall St. Journal is reporting that NBC, who own the broadcast rights to the 2009 Super Bowl, are going to ask advertisers for more than a 10% increase over last year’s fee. That will push the asking price for a thirty second ad to three million.
“If they believe it’s a target they can reach, then that’s fantastic,” Dick Ebersol, chairman of NBC Universal Sports & Olympics, said of his sales team.
Advertisers who have a history of buying ads, and those who buy in bulk pay less, but according to the WSJ report this increase is unprecedented.
